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Research papers

Action research and social welfare

This paper discusses recent British experience of action research in government sponsored community action programmes, (Community Development Projects and EEC sponsored Community Resource Centres). It points to the common view which dismisses action...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Ray Lees, Nick Bailey
December 1, 1978
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Citation

Lees and Bailey (1978a, December 01). Action research and social welfare. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/action-research-and-social-welfare


Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978
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Citation

Greenberg, S. (1978a, October 01). The effects of economic and social changes on the children's market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effects-of-economic-and-social-changes-on-the-children-s-market


Research papers

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children
Author: Wendy Law
October 1, 1978
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Citation

Law, W. (1978a, October 01). Children's income and expenditure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-s-income-and-expenditure


Research papers

Monitoring advertising cost effectively

The UK is well served by data sources dealing with audience/readership and by others showing comparative sales performance. But most marketing companies look to advertising to perform in several intermediate areas, short of sales. They then measure...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Peter A. Hoyes
September 1, 1978
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Citation

Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research papers

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Wolfe
Company: Ogilvy
June 14, 1978
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Citation

Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-adapt-research-techniques-to-design-and-assess-corporate-image-advertising-


Research papers

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald de Groot
June 14, 1978
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Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history


Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
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Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions


Research papers

Adding value to a British bank

This paper presents an interim case history of the development of one such campaign for the Midland Bank targeted at the market for new personal accounts in England and Wales. It concentrates on similarities to rather than differences from other mass...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Charles Channon
June 14, 1978
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Citation

Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adding-value-to-a-british-bank